Sell More with a Professional E-Commerce Website Built for the Nigerian Market

Launch your online store with custom e-commerce website development in Nigeria. Paystack, Flutterwave integration. Sell nationwide & globally. Free consultation.

E-commerce Website Development Nigeria

The Nigerian e-commerce market is exploding. Consumers are increasingly comfortable buying online, mobile payment adoption is skyrocketing, and logistics networks are improving across major cities.

But here’s the problem: most Nigerian businesses trying to sell online are using platforms that weren’t built for our market. They struggle with payment gateway integration, deal with transaction failures, face currency conversion issues, and wrestle with logistics tracking that doesn’t match our reality.

At WebyCraft, we build e-commerce websites specifically designed for Nigerian sellers. Whether you’re selling fashion in Lagos, skincare products to the diaspora, or tech gadgets nationwide, we create online stores that handle the unique complexity of Nigerian e-commerce.

Over the past decade, we’ve launched online stores that process thousands of orders monthly, integrate seamlessly with Nigerian payment providers, and provide customers with shopping experiences that rival international brands.

Why Your Business Needs a Custom E-Commerce Website

Social media selling has limits.

Yes, Instagram and WhatsApp work for taking orders. But they're chaotic, unsearchable, and impossible to scale. Customers can't browse your full catalogue at 2 AM. You can't track inventory automatically. Every order requires manual back-and-forth.

Generic e-commerce platforms miss the mark.

Shopify charges in dollars with conversion fees. International platforms don't integrate properly with Paystack or Flutterwave. They assume logistics infrastructure that doesn't exist here.

Marketplace fees eat your profit.

Jumia and Konga take 15-20% commission on every sale. With your own e-commerce website, you keep 100% of your profit and build your own customer base.

A custom e-commerce website gives you:

  • Complete control over your brand experience
  • Direct relationship with your customers
  • Zero commission on sales
  • Flexibility to sell exactly how you want
  • Data and insights about your buyers
  • Professional credibility that builds trust

What We Build: E-Commerce Solutions for Every Nigerian Business

Nigerian fashion is booming locally and internationally. We build online stores that showcase your designs beautifully with:

  • Size charts and measurement guides
  • Multiple product images and zoom functionality
  • Colour and style variations
  • Wishlist features for customers
  • Size availability notifications
  • Integration with your Instagram shop

Your customers can browse collections, filter by size or colour, save favourites, and check out seamlessly—whether they’re in Abuja or Atlanta.

Selling skincare, makeup, or hair products requires detailed product information and trust-building. We create e-commerce websites featuring:

  • Ingredient lists and usage instructions
  • Before-and-after galleries
  • Customer reviews and ratings
  • Skin type recommendations
  • Product comparison tools
  • Subscription options for regular orders

Perfect for beauty brands serving both Nigerian customers and the international diaspora market.

High-value products need sophisticated online stores. We develop e-commerce platforms with:

  • Detailed specifications and comparison features
  • Warranty information display
  • Secure checkout for expensive items
  • Installment payment options
  • Product availability by location
  • Trade-in program integration

Build customer confidence with professional product presentations and transparent purchasing processes.

The food e-commerce sector is growing fast in Nigerian cities. We build online stores supporting:

  • Perishable product management
  • Delivery zone restrictions
  • Minimum order values
  • Delivery slot selection
  • Special instructions for orders
  • Recurring subscription orders

Ideal for restaurants, meal prep services, grocery stores, and food vendors expanding beyond their immediate area.

High-value products need sophisticated online stores. We develop e-commerce platforms with:

  • Detailed specifications and comparison features
  • Warranty information display
  • Secure checkout for expensive items
  • Installment payment options
  • Product availability by location
  • Trade-in program integration

Build customer confidence with professional product presentations and transparent purchasing processes.

The food e-commerce sector is growing fast in Nigerian cities. We build online stores supporting:

  • Perishable product management
  • Delivery zone restrictions
  • Minimum order values
  • Delivery slot selection
  • Special instructions for orders
  • Recurring subscription orders

Ideal for restaurants, meal prep services, grocery stores, and food vendors expanding beyond their immediate area.

Payment Integration That Actually Works in Nigeria

Payment processing makes or breaks e-commerce success. We’ve integrated dozens of Nigerian online stores with every major payment provider, so we know exactly what works.

The most reliable Nigerian payment gateway. We implement:

  • Card payments (Verve, Mastercard, Visa)
  • Bank transfers with automatic confirmation
  • USSD payments for non-card users
  • Split payments for marketplaces
  • Subscription billing
  • Mobile money integration

Paystack’s success rates are consistently higher for Nigerian customers than international alternatives.

Perfect for businesses serving multiple African countries. Features include:

  • Multi-currency acceptance
  • Mobile money across Africa
  • Bank account payments
  • International card processing
  • Payment links
  • Recurring billing

We configure Flutterwave to match your specific business model and customer base.

Many Nigerian customers still prefer direct bank transfers. We set up:

  • Automated payment confirmation
  • Unique reference numbers per order
  • Multiple bank account options
  • WhatsApp payment proof submission
  • Manual verification workflows

Don’t lose sales from customers uncomfortable with online card payments.

Serving diaspora customers? We integrate:

  • PayPal for US, UK, and European customers
  • Stripe for international card processing
  • Wise (TransferWise) for multi-currency
  • Apple Pay and Google Pay
  • Cryptocurrency options (if applicable)

One website, multiple payment methods, customers worldwide.

For certain products and locations, cash on delivery remains popular. We implement:

  • COD availability by location
  • Order confirmation requirements
  • Delivery tracking
  • Payment collection recording
  • COD fee management

Balance convenience with business protection.

Essential E-Commerce Features We Include

Inventory Management

Stop selling products you don't have in stock. Our systems provide:

  • Real-time stock level tracking
  • Low stock alerts
  • Out-of-stock notifications to customers
  • Product variant inventory (sizes, colours)
  • Multiple warehouse management
  • Automatic stock updates after sales

Never oversell again.

Customer Accounts

Give buyers reasons to return with:

  • Order history and reordering
  • Saved addresses for faster checkout
  • Wishlist and favourites
  • Loyalty points programs
  • Personalized product recommendations
  • Email preference management

Build lasting customer relationships, not one-time transactions.

Mobile Shopping Experience

Over 85% of Nigerian online shoppers use mobile devices. Every store we build features:

  • Lightning-fast mobile loading
  • Thumb-friendly navigation
  • Easy mobile checkout
  • WhatsApp click-to-order buttons
  • Mobile-optimized product images
  • Touch-friendly interfaces

Your mobile experience determines your conversion rate.

Search and Filtering

Help customers find exactly what they want:

  • Intelligent product search
  • Category browsing
  • Price range filters
  • Brand and specification filtering
  • Sort by popularity, price, or newness
  • Search suggestions and autocomplete

Reduce browsing frustration and increase sales.

Reviews and Social Proof

Nigerian buyers want reassurance before purchasing. We implement:

  • Customer review collection systems
  • Star ratings display
  • Photo reviews from customers
  • Verified purchase badges
  • Review response from you
  • Review incentive programs

Build trust with authentic customer feedback.

Discount and Promotion Tools

Drive sales with flexible promotion options:

  • Percentage or fixed-amount discounts
  • Coupon codes
  • Flash sales with countdown timers
  • Bundle deals (buy X, get Y free)
  • Free shipping thresholds
  • First-time customer discounts

Create urgency and reward customer loyalty.

E-Commerce Investment and Packages

Starter Online Store

Perfect for small businesses launching online
800,000
  • Up to 50 products
  • 1 payment gateway integration (Paystack or Flutterwave)
  • Basic shipping zones (3 zones)
  • Customer accounts and order tracking
  • Mobile-responsive design
  • Product search and filtering
  • Basic reporting
  • 3 months support

Membership Card

For established businesses scaling online
1,500,000
  • Up to 200 products
  • Multiple payment gateway integration
  • Advanced shipping options with logistics API
  • Customer reviews and ratings
  • Discount and coupon system
  • Email marketing integration
  • Advanced analytics
  • Abandoned cart recovery
  • 6 months support

Enterprise E-Commerce Platform

For high-volume sellers and complex requirements
2,500,000
  • Unlimited products
  • Multiple payment gateways
  • Multi-vendor marketplace capability
  • Advanced inventory management
  • Custom API integrations
  • Subscription and recurring billing
  • Loyalty program
  • Multi-currency support
  • Priority support for 12 months
  • Dedicated account manager